Friday, 07 March 2008
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Yesterday I noticed the Drupal website of Belgiums best radio station Studio Brussel (StuBru) has been littered by trash.

Studio Brussel website screenshot

A few weeks ago the campaign 'In De Vuilbak' (dutch for 'In The Trash Bin') started with the launch of a website. Although the website itself isn't that special, the theming has some very distinctive visuals.

Screenshot of indevuilbak.be

The people of communication company Saatchi & Saatchi Brussels are the brains behind the campaign. After littering the new version of the InDeVuilbak.be website (we created last year) they decided to throw trash over other media too. Including littered commercials on TV, radio and in print. And today the website of StuBru.be.

I like the publicity in the national newspapers and magazines the most: normal pages covered with trash, making the reader wonder what had happened. Except a small link to the website, hidden in the trash, no other information was given.

They even created 2 versions for adult magazines (almost NSFW :-)

Read all about the campaign at the Saatchi & Saatchi weblog.

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Written byJo Wouters

Co-founder of Krimson and online since Fidonet. His informatics education first guided him to an all-but-ninja past, marked by corporate evil working as a technical architect/consultant. But after meeting Roel in Sunnyvale, CA they both felt that leaving the Banking World of Dour for the cowboy lifestyle of Drupal Development was the right thing to do. This Technical Drupal Architect Ninja Master recently had to push back his suicidal craze for parachute jumping, sky diving and other life threatening adventures to be converted into a responsible parent.

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